Owner and CEO of Seacoast Sales John Haddad began his career in 1991 working with small independent retailers, local distributors and high quality food suppliers.  Early on, John recognized that representing companies that produce top quality products would be the key to sustainable success. In 2003, John ventured out on his own and founded Seacoast Sales, Inc.

Two decades later, John’s vision remains much the same. Seacoast continues to represent high quality products from suppliers who use simple, clean ingredients. The company’s success is rooted in the collaborative partnerships that John forms with food suppliers, as well as John’s dedication to knowing as much about the products he represents as the suppliers themselves. Long-term partnerships and deep product knowledge allow John and the rest of the Seacoast team to present clients’ products to retailer customers with accuracy and detail.

John’s hands-on approach and passion for high quality food has driven Seacoast Sales’ growth over the last decade. Today, Seacoast Sales’ portfolio of products can be found in major grocery stores all along the East Coast and as far west as Wisconsin. John credits the success of the company to hard work, a talented staff and the integrity of his food suppliers. As Seacoast Sales expands its landscape, John will continue to represent best in class food and beverage suppliers.